Designworks NZ, a prominent brand design agency in New Zealand, has made significant leadership appointments to propel its strategic and creative transformation. The agency's Managing Director, Megan D'Audney, has brought on two seasoned professionals, Anna Gregory and Vinesh Kumar, to drive the next phase of growth. These appointments come as D'Audney takes the helm, aiming to reshape the agency for a highly competitive, future-oriented market.
Gregory, a New Zealand native returning home, brings a wealth of experience from her 15 years in the US. She has worked with global giants like Starbucks, Apple, Microsoft, and Amazon, showcasing her expertise in brand leadership and strategic thinking. As Head of Strategy, Gregory will ensure strategic rigor across Designworks' global and local client portfolios, emphasizing the importance of sharp and fearless strategy in creative work.
Kumar, another New Zealand native, joins as Creative Director, fresh from major creative roles in London and New York. He has a proven track record of shaping brand strategy and creative outputs for iconic clients. Kumar's hands-on approach focuses on blending complex global design systems with the commercial needs of the local market, aiming to build distinctive and enduring brand systems through tight, collaborative teams.
D'Audney expresses her enthusiasm for the appointments, highlighting the global perspective that Gregory and Kumar bring back to New Zealand. She emphasizes their relentless drive for high-impact, simplified storytelling, which aligns with the agency's ambition to redefine brand transformation in the region. The agency's goal is to challenge the status quo and keep pace with the highly competitive, future-focused market.
Gregory shares her excitement about the opportunity to tackle the challenge of bridging complex business strategy with beautiful customer experiences. She believes in the agency's potential to make a significant impact, fueled by the energy and talent within the team. Kumar, in turn, is eager to contribute to the agency's vision, building upon its extraordinary legacy and taking the studio to new heights.
These appointments signal a significant step forward for Designworks NZ, as the agency aims to leverage the expertise of Gregory and Kumar to enhance its strategic and creative capabilities. With their global experience and drive for innovation, the agency is poised to make a lasting impact in the competitive design industry.
